“Some companies cash in on their brand value by licensing their name to other companies. So, for example, if you run a little-known company that makes toaster ovens, you can pay Black & Decker a fee and they’ll let you sell your toaster oven as a Black & Decker. (Black & Decker appliances are now made by a company called Spectrum.)”—How Much Is NPR’s Brand Worth? $400 Million!* : Planet Money : NPR
Census figures show surging population growth along rail lines in Chicago, especially those leading to the suburbs.
"It’s an opportunity, but it also presents a big challenge for the transit market," says Leanne Redden, who oversees planning for the Regional Transportation Authority of Chicago. Redden says the challenge is getting reverse commuters the last couple of miles from suburban stations to the sprawling corporate campuses and office parks along the highways.
One solution: the Shuttle Bug program. Big employers in one suburban corridor, including Walgreens and Allstate, help underwrite shuttle buses that take employees between their offices and the train stations. Redden is hoping to replicate the program in other areas.
Other ideas to improve “last mile” connections could include express bus routes, more van pools and even car and bike sharing in the suburbs.
“Prior to the crash Air France Flight 4590 in 2000 that killed 113 passengers, the Concorde suffered no crashes, and was considered to be one of the safest planes ever built. In fact, the crash was caused when debris from another plane struck the flight.”—6 reasons they should bring the Concorde back | Marketplace.org
“So what does this have to do with everybody’s favorite bullshit artist stand-up Eastern philosopher? It occurred to me in reading some of the social media reactions that Gladwell stands in relation to good, responsible journalists in more or less the same position that Chopra stands in relation to actual quantum physicists. That is, he’s a glib and gifted writer who can talk just enough of the talk to buffalo people from outside the field. To a physicist, Chopra’s babble about “energy fields” and “congealing quantum soup” presents as utter gibberish, but he drops enough names and technical terms to sound superficially like somebody with real knowledge of physics, making it really hard for those of us who really know how the universe works to convince non-scientists that he doesn’t. If both sides throw around technical terms, but one twists them into a compelling narrative while the other is full of limits and caveats and, you know, math, well, the fact that the people with the complicated story are right doesn’t carry as much weight as it ought to.”—Malcolm Gladwell Is Deepak Chopra – Uncertain Principles
“A few years ago, I started using house guests as subjects in an experiment.1 My experiment was designed to test what variables in the coffee brewing process produce a perceptible improvement in coffee flavor. A frequent assertion is that numerous variables must be carefully considered to brew a good cup of coffee. I wanted to know if this premise was true as humans are really good at creating their own reality distortion fields.2 My main motivation for this experiment was to determine how I could brew the best coffee with minimal time and monetary investment. I didn’t want to buy a $11,000 Blossom One if I could avoid it. This posts outlines the results of my coffee experiments and the brewing setup I now use based on the results.”—Dr. Bunsen / Coffee Experiments
In a book called All Things Considered published in 1915, G.K. Chesterton deftly skewers the glut of books by gurus, articles linked to from Hacker News, and conference talks by entrepreneurs about how to be successful.
That a thing is successful merely means that it is; a millionaire is…
"I’m kind of tired of people saying that," says Haltiwanger. "To be fair, there is an element of truth to it, and I think the element of truth is quite different than I think what often people have in mind when they hear or actually make that statement."
What most people imagine are mom-and-pop shops — the dry cleaner or coffee shop. But Erik Hurst, an economist at the Chicago Booth School of Business, says that’s not where you’ll find the job creation. He points to his neighborhood coffee shop.
"The coffee shop has had probably six, seven employees the whole time it’s been there. It’s a great coffee, provides a service. When you ask them what they want to do, they say they want to be a coffee shop. When you ask them: Do you want to grow big? They say no. Do you want to innovate? They say no; I want to sell coffee," Hurst says.
As a result, based on surveys and jobs data, he says that most small businesses “don’t grow and don’t innovate in any real way.” But, Hurst says, some do, and they are responsible for most of the job creation.
The easiest way to disagree with someone is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!)
The second easiest way to disagree is to assume that the other person is a dolt, a loon, a misguided zealot who refuses to see the truth. Their selfish desire to win interferes with their understanding of reality. (A political problem!)
The third easiest way to disagree with someone is to not actually hear what they are saying. (A filtering problem!)
The hardest way to disagree with someone is to come to understand that they see the world differently than we do, to acknowledge that they have a different worldview, something baked in long before they ever encountered this situation. (Another marketing problem, the biggest one).
“Although there is considerable reason to think that at least some of our hominin ancestors engaged in warlike activities, there is also comparable evidence that others did not. While it is plausible that Homo sapiens owed much of its rapid brain evolution to natural selection’s favoring individuals that were smart enough to defeat their human rivals in violent competition, it is also plausible that we became highly intelligent because selection favored those of our ancestors who were especially adroit at communicating and cooperating.”—Are We Hard-Wired for War? - NYTimes.com
“But according to the new analysis, words like “use by” and “sell by” are used so inconsistently that they contribute to widespread misinterpretation — and waste — by consumers. More than 90% of Americans throw out food prematurely, and 40% of the U.S. food supply is tossed—unused—every year because of food dating.”—Food expired? Don’t be so quick to toss it - CNN.com
"What we see here with these reports is that they are being based on people’s political speech in some cases," German says. "And people’s other First Amendment activity like photography and often based on their religion."
German says this violates a federal regulation that prevents police from sharing derogatory information about people — if that information falls short of a reasonable suspicion of a crime. He says this program “dumbs down” the very concept of reasonable suspicion.
"There are certainly bad people out there who are intending to do harm. But the question shouldn’t be: do we respond to every single time somebody says somebody’s doing something wrong. Or do we actually triage our work somehow based on evidence," German says.